home > market your website
market your website
Developing a web marketing strategy is much more than just putting some pages on the web and hoping people will find you.
All websites need some marketing and, if you are hoping to use your website to attract new customers or sell products, then you will need to devote considerable thought to the way you market your site. This is where blue spark* can help.
Website marketing can involve both off-line and on-line activity.
off-line marketing
Off-line marketing includes:
- making sure your website and email addresses are on your letterhead, compliment slips and business cards
- if you have company vehicles, adding the website and email to these too
- brochures and any literature you produce, which should also feature your site prominently
on-line marketing
On-line marketing includes:
- adding keywords and meta tags to your site
- 'site optimisation' to ensure your site contains your chosen keywords in the right balance and emphasis to help with your search engine indexing
- developing special search engine friendly pages and mini-sites
- managing search engine submission
- checking and tracking your visibility on the search engines
- pay per click advertising (PPC) using Google AdWords (we have Qualified Google AdWords status), Yahoo (formerly 'Overture') or Microsoft AdCenter
other forms of marketing
Remember as well that your site can also be used for:
- conducting surveys and obtaining feedback from your clients
- generating an email list to let your customers know about new products using email marketing
- an 'extranet' (a private website) for customers or suppliers to access
- an 'intranet' (a private internal website) for your own employees
What blue spark* can do is help you make the most of your site, whether you need a full site review or website marketing consultancy.
