Bourne are one of the UK’s leading suppliers of soil and landscaping products. Their services also extend to playing surfaces and pitches where they have the equipment and expertise to build and maintain natural and artificial pitches.
After conducting a content audit with the company and discussing the best options to promote these 2 sides of the business we designed and built 2 different websites for Bourne, one for each division.
A redesigned Bourne Amenity website showcased the range of soil and landscaping products they offered. The new Bourne Amenity Sports website allowed them to highlight the services they could offer to pitch owners, school and clubs to maintain their surfaces.
Client Bourne Amenity
Skills Responsive web design, bespoke development, content strategy & development
Divide and Conquer
These 2 responsive websites have led to a combined increase in traffic and exposure. In January 2016 Organic website traffic was 46% up for the main site, and 65% up for the specialist Sports site. These traffic increases are also reflected in the increase in leads coming directly from the sites.
The next stage in their development is the commencement of a content marketing strategy.
Jackie Ferris, former eCommerce Manager, Jupiter Hotels