Hotel and hospitality recruitment
The Hotel Employers Group (HEG) is composed of HR Directors in some of the biggest companies in the hotel business worldwide. Aimed at school and college leavers looking for a career in hotels and hospitality, the website provides information on the qualifications and experience required, as well as detailed information on the hotel companies and how to apply for jobs in the industry.
Client Hotel Employers Group
Skills Responsive web design, bespoke web development, search engine optimisation
We have been working with the Hotel Employers Group since 2008 and our most recent redesign in 2015 involved the redevelopment of the website, upgrading it to use responsive design. The website is designed to appeal to school and college leavers and over recent years the use of non-desktop devices to access the website had increased greatly, particularly mobile use which had increased 91% year-on-year.
User feedback survey
In 2015, we created a user feedback survey to coincide with a schools and colleges recruitment event in ExCeL in London.
Due to the demographics of the audience, the survey was designed to be responsive so that it could be easily completed on smartphones and tablets. This gave the organisation valuable feedback on the website.
The jobsinhotels.co.uk site continues to maintain high ranking Google positions for highly competitive key phrases in the recruitment industry such as ‘jobs in hotels’ where it is position 1 for natural search listings (for which Google claims to have 315,000,000 results indexed – March 2016).
Jackie Ferris, former eCommerce Manager, Jupiter Hotels