Builders merchants with very large product inventory
Like many retailers, Otford Builders Merchants has thousands of product lines and decided that they wanted to feature more information about the ranges and products available, but without going to the extent of having an online shop. The ordering process and the diversity of the product range made an online shop just too complex at this stage.
Instead, we built a bridge between their back office stock and ordering system and the website, so that product details can be uploaded and updated when needed. We devised a number of interchangeable page templates, with page layouts having the flexibility to add the product listing or not, so that sections where a listing is not relevant can behave as a product information page.
Client Otford Builders Merchants
Skills Responsive design, bespoke development and product inventory integration
Any device, anywhere
Using OBM’s existing branding and colour palette, we redesigned the website to respond optimally on mobile, tablet and desktop. This was vital as a large portion of their clients are viewing the website out of the office on smartphones and other devices.
Jackie Ferris, former eCommerce Manager, Jupiter Hotels