Foreign language tuition services
Talk Languages offer private pay-as-you-go language lessons all over London. One-to-one or in small groups for intensive, tailored language tuition, teachers will go to the students’ homes or workplaces, or meet in a quiet place like a library or a coffee shop.
There was originally only one TalkLanguages site for both consumer and business traffic. We felt that targeting both of these markets on the same website was confusing and imprecise, with conflicts in pricing strategy and marketing message. We split the sites on to 2 separate domains – one to appeal to the consumer learning language for fun, the other for the business user learning language to aid their job and career – and each website now appeals directly to its core market.
Skills Responsive design, bespoke development, email marketing
With mobile search increasing in use* it was important that the website was able to be viewed effectively on smartphones and tablets, as well as desktops. The websites were designed to be responsive across multiple devices.
*200m users are expected to search on mobile by 2018 (Source: eMarketer: Mobile search market too big for test and learn, Nov 2014)
Jackie Ferris, former eCommerce Manager, Jupiter Hotels