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Hotel and hospitality recruitment

The Hotel Employers Group (HEG) is composed of HR Directors in some of the biggest companies in the hotel business worldwide. Aimed at school and college leavers looking for a career in hotels and hospitality, the website provides information on the qualifications and experience required, as well as detailed information on the hotel companies and how to apply for jobs in the industry.

Project Details

Client Hotel Employers Group
Date 2015
Skills Responsive web design, bespoke web development, search engine optimisation

Responsive website

We have been working with the Hotel Employers Group since 2008 and our most recent redesign in 2015 involved the redevelopment of the website, upgrading it to use responsive design. The website is designed to appeal to school and college leavers and over recent years the use of non-desktop devices to access the website had increased greatly, particularly mobile use which had increased 91% year-on-year.

User feedback survey

In 2015, we created a user feedback survey to coincide with a schools and colleges recruitment event in ExCeL in London.
Due to the demographics of the audience, the survey was designed to be responsive so that it could be easily completed on smartphones and tablets. This gave the organisation valuable feedback on the website.

Digital marketing

The jobsinhotels.co.uk site continues to maintain high ranking Google positions for highly competitive key phrases in the recruitment industry such as ‘jobs in hotels’ where it is position 1 for natural search listings (for which Google claims to have 315,000,000 results indexed – March 2016).

"Over the past five years blue spark have become an integral part of the Jupiter Hotels team. Creating, developing and evolving a digital journey which has enticed our customers in ever greater numbers to experience our product and secure their business from a multitude of markets."

Brett Arscott, former Head of Sales and Marketing, Jupiter Hotels

"We have been delighted with blue spark's work and in particular with Shona. She is extremely personable, efficient and knowledgable, and the results were delivered in a timely and extremely cost effective manner. We look forward to developing a relationship with Shona and blue spark in the future. I would highly recommend her services to you."
Mark Holmes, Holmes Search

"Each time I work with Shona she delivers on time, at a reasonable price, is eminently reliable and her work is of a consistently high standard. All that and she's easy to work with too! I've recommended her to many colleagues, and the response of one was that she's not 'Blue' Spark, she's 'Golden' Spark!"

Sandra Carey, HSE Executive, International Molybdenum Association (IMOA)

"blue spark have been so easy to work with and have not failed to meet our expectations, making 26 individual  hotel websites over the last 4 months, we have been keeping them extremely busy. Along with providing us with fresh ideas and content solutions to meet many different requests, they have done an amazing job."

Jackie Ferris, former eCommerce Manager, Jupiter Hotels

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