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Physiotherapy & sports injury clinic

Physio Solutions first approached us for help in building up an email list and regular email marketing to highlight their services. We were then asked to redesign the existing website to be optimised for smartphones and tablets, as well as desktops.

A key objective was to try and make the process easy to understand and to encourage booking a session – especially for people who might not have ever attended a physiotherapist before. This included adding a ‘click to schedule’ option to allow users to easily book a telephone call with a therapist, in order to talk through their situation and suggest possible options.

Rather than just feature the various treatments available, the content of the website was audited and refocused to highlight the symptoms and issues the clients were experiencing which they wanted more information on.

Project Details

Client Physio Solutions
Date 2014
Skills Content audit, content strategy, responsive website design, bespoke development, email marketing

Generating leads and generating results

We wanted to make it easy for people to contact the clinic, so there are multi touch points for people to make contact – phone, email, online forms or an online booking calendar for a free telephone advice session. A discount voucher was also added to encourage trial. The website includes a blog and email newsletters for keeping in touch with clients.

12 months after the relaunch the organic search traffic from Google in January increased 29% year-on-year and visits from social were up by 85%. The pages of rich content that were added to the site are showing traffic increases of 80-100%.

"Over the past five years blue spark have become an integral part of the Jupiter Hotels team. Creating, developing and evolving a digital journey which has enticed our customers in ever greater numbers to experience our product and secure their business from a multitude of markets."

Brett Arscott, former Head of Sales and Marketing, Jupiter Hotels

"We have been delighted with blue spark's work and in particular with Shona. She is extremely personable, efficient and knowledgable, and the results were delivered in a timely and extremely cost effective manner. We look forward to developing a relationship with Shona and blue spark in the future. I would highly recommend her services to you."
Mark Holmes, Holmes Search

"Each time I work with Shona she delivers on time, at a reasonable price, is eminently reliable and her work is of a consistently high standard. All that and she's easy to work with too! I've recommended her to many colleagues, and the response of one was that she's not 'Blue' Spark, she's 'Golden' Spark!"

Sandra Carey, HSE Executive, International Molybdenum Association (IMOA)

"blue spark have been so easy to work with and have not failed to meet our expectations, making 26 individual  hotel websites over the last 4 months, we have been keeping them extremely busy. Along with providing us with fresh ideas and content solutions to meet many different requests, they have done an amazing job."

Jackie Ferris, former eCommerce Manager, Jupiter Hotels

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